Best AI marketing tools: Exploring HubSpot’s AI Content Assistant for email marketing

Last Updated on February 16, 2024 by Admin

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AI-driven solutions stand out for their ability to streamline workflows, enhance productivity, and drive results. HubSpot, renowned for its comprehensive suite of marketing, sales, and customer service solutions, has upped the ante with its latest addition: the AI Content Assistant.

Continuing with our earlier blog post HubSpot: All-in-one platform to take care of marketing, sales, and customer service while taking a look at free HubSpot plugin for WordPress, HubSpot has now included AI writing tools (AI Content Assistant) extensively. We take a look at how to make use of the same while writing content for emails.

Seamless integration with WordPress

HubSpot WordPress Plugin already activated.

We will explore AI Content Assistant feature added to Email

For WordPress users leveraging the HubSpot plugin, the integration of AI Content Assistant becomes a seamless endeavor. With a click, users are transported to their HubSpot dashboard, where the creative journey begins.

This click to Sign in will take to my HubSpot dashboard.

Your HubSpot account and WordPress admin panel are seamlessly connected. Crafting Email will be through HubSpot dashboard.

Crafting emails with AI precision

For this demo, I click Create Email to start fresh.

Starting with the creation of a new email, HubSpot offers a plethora of options tailored to specific needs. For the purpose of this demonstration, opting for a Plain Email provides a clean canvas to harness the power of AI.

As could be seen, there are so many options to ease the creation of email depending upon the requirement. I choose Plain Email for this demo.

Unveiling AI Content Assistant’s capabilities

HubSpot hints explains further the process of using AI Content Assistant.

So you have the option to emphasize your current email text for utilizing additional AI functionalities such as rewriting, expanding, shortening, and adjusting the tone. Once you highlight the text, a star icon will appear for you to click on.

HubSpot’s AI Content Assistant isn’t just another tool; it’s a game-changer. By simply highlighting text within the email draft, users unlock a treasure trove of AI-driven functionalities. From rewriting and expanding to shortening and adjusting tone, the possibilities are limitless.

Make use of AI Content Assistant to generate subject line as well.

Elevating subject lines with AI brilliance

Innovatively, HubSpot extends the reach of AI Content Assistant to subject lines. Crafting captivating subject lines becomes an effortless endeavor with AI-driven insights at your fingertips. With a click of a button, users can seamlessly integrate AI-generated subject lines into their emails.

Once satisfied with the subject line, click Insert.

Accessing templates: Free vs. paid plans

HubSpot’s commitment to democratizing access to marketing resources is evident in its free plan, which offers a robust selection of email templates to kickstart campaigns.