How content creation changes with the launch of AI tools like ChatGPT and Tailwind Ghostwriter

Last Updated on September 28, 2023 by Rajeev Bagra

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Tailwind’s Ghostwriter feature is an AI tool that generates text (and even image) content based on prompts provided. Unlike ChatGPT which has more general uses including helping software programmers generate software codes, Tailwind Ghostwriter is trained specifically on generating any kind of marketing copy – the reason should be Tailwind’s core offering of helping users create and schedule posts and stories for Pinterest, Instagram, and Facebook in order to leverage social media for digital marketing.

If my purpose is accomplished by the content generated by Tailwind Ghostwriter, why should I not go for it instead of drafting my unique content. To please search engines? Even Google Search team suggests to write content for your audience and not for search engines.

For instance I created this job listing from Tailwind Ghostwriter: Needed Computer Repair Technician.

The content generated exactly matches with the requirement and even better in the sense I could have missed points like ‘Ensure compliance with safety regulations’ on my own. Although I recommend to edit thoroughly in terms of ideas conveyed (no need to edit spelling, grammar, and punctuation per se as whatever produced is almost always 100% accurate). In this job description case, there was absolutely no need to edit anything. Still I will suggest to at least go through the generated copy once in order to convince yourself that no revising/editing needed. It is here where need of trained content writers remains and will perhaps always remain. They will now more function as an editor, giving AI generated copies a finishing, human touch. Also what will differentiate is how they feed and refeed keywords, descriptions (prompts) in order to let AI tools generate copies.

Tailwind Ghostwriter will keep generating fresh copies as we keep clicking Generate Text, irrespective of whether we revise Copy Description or not.

Blog has a special place in web development and digital marketing. Now, I am taking help of Tailwind Ghostwriter to generate list of why blogging is important.

If it were not a demonstration of Tailwind Ghostwriter, I would have just pasted the generated text (obviously I have read the generated text and it works well without any change) if all I needed was to cite the importance of blogging in web development and internet marketing:

• Blogging is an essential tool for web development and internet marketing as it helps to build a web presence by driving traffic to your website.

• It can also be used to generate leads and increase conversion rates.

• Blogging helps to build relationships with potential customers and provides them with valuable content.

• It can also help to establish a brand identity and authority in your niche as well as provide opportunities to showcase your products and services.

• Blogging is also a great way to build links and increase SEO rankings.

• It provides an opportunity to monitor and respond to feedback from potential customers and create new ideas for product development and optimization.

• Blogging can also be used to build a larger email list and increase followers on social media, giving businesses a wider reach.

Until recently, we were making Google Search and taken to web repositories to explore content generated by other authors on a topic.

Now, AI tools like Tailwind Ghostwriter synthesizes results in a unique way. For publishers/bloggers when it comes to web development and internet marketing, this gives them an advantage to incorporate text content as part of their website content without fear of being labeled as duplicate content. Again, there will be need of trained editors (content writers) who can comprehend if the text content generated is worthy of being published with or without revision.

I believe a trained content writer will go for a mix of organic Google Search and Tailwind Ghostwriter. In this demo after I gathered list of importance of blogging using Tailwind Ghostwriter, I move on to Google Search typing how big is the blogging industry:

Now, I know that Google Search is quite accurate in showing authoritative pages on its first page search result at least. Add to it my years of exposure to WordPress which helps me identify WPBeginner as a popular site by Syed Balkhi (Awesome Motive) with brands like WPForms, OptinMonster. So without doing further research, I rely on the figure by WPBeginner, convincing my earlier hunch that blogging industry is huge.

Now, Tailwind Ghostwriter can change the way publishers/website owners/bloggers generate articles or blog posts. The time to produce an original informative blog post can be drastically reduced from hours and days to minutes. Skeptics may cite fear of falling quality, but I believe quality can be rather enhanced as Tailwind Ghostwriter with a touch of click generates so many ideas and points which we as a human being miss at one instance of time. There is always an opportunity to further edit that can be an idea gathered through organic Google Search, a research paper, or your own unique take on the subject.

Demo of creating a blog post using Tailwind Ghostwriter’s newest addition: Blog Creation Wizard

With few clicks, this blog post (article) generated of 1401 words (click to view).

April 2023 Update

Introducing Tailwind Chatbot: Like a tiny little Tailwind guru..

Tailwind Ghostwriter now includes a nifty marketing chatbot (in Beta) that can answer small business marketing questions. (See below where I asked for how to start a business in USA )